UK's No.1 Christian Events 2011 Network

It can be a challenge when itcomes to attracting delegates to your 

event. Not that your event is notrelevant or of interest to people.

But, it may be the simple fact that with the current information 

overload; people may either placeless value on your event or you 

might be one of many competitors.

Email marketing is an invaluable tool that can be used to build 

customers' loyalty. It is an extremely effective way of reminding your 

contacts of your important events.

Marketing your events shouldn'tbe a one off or even a short term 

attempt. Instead it should be a continuous process, one designed to 

unveil the values that your eventis designed to deliver.

What I'm I saying? I am saying that each attempt to advertise your 

event should be a sneak preview of what the actual event will deliver.

The simple fact is this- if you don't place value to your event. No 

One else will!

For instance- word youradvertising lines to be short and you must 

make them very informative. So,include quotes and facts relevant to your 

topics and areas to be covered.

You must always aim to bringvalue to people’s life and of course, is 

why email marketing is such a greatopportunity to leverage your 

marketing campaign.

Building your list on anautopilot email marketing system makes your 

effort more futile. Here are afew systems that you 

can try to get started.

Constant Contact- Gives users 60days free trial and it is brilliant as by then, you can tell if running acampaign is for you or not. It’s quite affordable and very easy to use.

Get Response- I personally find Aweberto be quite good for one of my own project. Like Constant contact, it is not expensive and it’s quite easy to setup and use. I prefer Get Response over constant contact though in terms of design capabilities.

As you can probably tell, I useboth and so it depends on the features that you 

would like for your particular campaigns.

Here is a list of ways to collect email address for those of interest.

1.      Direct sign up to through form provided by email marketing provider

2.      Create signup sheets for  your events

3.      Encourage your subscribers toforward their own copy the email that you send them

4.      You can boost your list byoffering an incentive to sign up such as a free report, prize draw and other things of value

The bottom line is that once youhave people on your list, you can send reminders about your 

upcoming events, at regular interval leading up to the date. One word of warning though is that you should never spam! Spamming is against the law and will defeat your marketing purpose. Nothing sucks credibility from your event like spamming! I promise...

Email marketing is a sure way to attract command and keep the attentionto your event. The bottom-line is that email marketing is an ideal wayto highlight the values of your event.

Needless to say, building anemail list is not always easy or desirable and there are two main reasons forthis.

1.      People are getting mega cautious due the information overload and spam.

2.      Secondly, it may not becost-effective for you if you’re not sending out email on a regular basis thatdelivers value and brings back profit.

Another option in this case is tocontact a reputable company that can run a campaign for you. The aim of this isbring your event before qualified leads that have opted to receive events likeyour own.

A few good email marketingsolution for events are as follows

1.      Christian events- Yadah Christian event network

2.      General one across the UK- events366

3.      Business, networking events etc-Yadah  Fresh

In some instances, you can evenrequest exact details of the campaign. Such information includes frequency of mailshot, no of subscribers and so on.

Bringing your events to themailbox of qualified leads is definitely the way forward and I wish you all thebest in making attempts to boost your numbers!